Today, Apple Music, the NFL and Roc Nation announced Bad Bunny’s Apple Music Super Bowl LX Halftime Show performance shattered global viewership, drawing 4.157 billion views in 24 hours across global broadcast, YouTube, and social platforms.

From record-breaking social consumption to unprecedented global streaming and chart dominance, Bad Bunny’s Apple Music Super Bowl LX Halftime Show stands as a defining milestone — not just for the NFL and Apple Music, but for global music culture at large.

On Apple Music, the performance sparked one of the largest real-time cultural conversations in platform history. The cultural impact translated instantly to streaming dominance. Immediately following the Halftime Show, Bad Bunny’s listens on Apple Music surged 7x, with “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” emerging as the most streamed tracks.

On X alone, the Halftime moment generated:

• 2 billion impressions
• 209 million video views
• 6+ million Bad Bunny-related posts
• A +409% year-over-year increase in posts during the Halftime Show

After his press conference on February 5 – which amassed a record breaking 68 million views- and across the Super Bowl weekend, Bad Bunny’s plays increased 4x compared to his average plays in January. Top songs by total plays on Apple Music include “DtMF,” “BAILE INoLVIDABLE,” and “NUEVAYoL.” In this time, “DtMF” saw a 7x surge in plays on Apple Music.

In the hours following his performance, the Apple Music Super Bowl LX Halftime Show Set List playlist became the most-played Set List on Apple Music.

Following his Halftime appearance, Bad Bunny occupied nearly a quarter of Apple Music’s Daily Top 100 Global chart, placing:

• 24 songs in the Top 100
• 9 songs in the Top 25
• 6 songs in the Top 10