Brady Bedard has been named Executive Vice President, Promotion for Atlantic Music Group. He joins the company following 26 years at Sony Music/Columbia Records, where he was most recently Senior Vice President of Pop Promotion. In his new post, Bedard will head promotion strategy across the Atlantic, 300, and 10K Projects labels.

Over the course of his career, Bedard has played an instrumental role in advancing the careers of top-charting artists such as Adele, Beyoncé, Harry Styles, Miley Cyrus, John Mayer, BTS, Hozier, One Direction, Daft Punk, Lil Nas X, Jack White, The Kid LAROI, Pharrell WIlliams, and many others.

“We’re incredibly fortunate to be able to bring Brady into the Atlantic fold,” said Atlantic Music Group CEO Elliot Grainge. “He’s expertly navigated the ever-shifting radio landscape for more than a quarter century, with a passionate devotion to the music and deep relationships across the industry. He’s a tremendous addition as we continue to assemble the best team in the business.”

“Having spent my entire career so far at one company, the only other place I could ever imagine working is one with such a rich history of artist development and genre-spanning roster as WMG,” said Bedard. “Atlantic is a legend in the radio promotion business, and to join the company at this transformational moment is tremendously exciting. I want to thank Elliot for this amazing opportunity.”

A Twin Cities native, Bedard began his career as a college rep for Sony Music in 1998 before becoming a field marketing rep and then transitioning to radio promotion for Columbia Records in 2001. Moving up the ranks, he was appointed Director of Pop Promotion, Senior Director of Promotion, and Vice President of Rock and Alternative Promotion before being named SVP of Pop Promotion in 2018.