Chicago-based recording artist Drew The Kiiid released his latest single, “club steam.,” today, alongside the official viiisual. “club steam.” is the second offering of Drew’s “synthetiiic.” project, out later this summer, and stays true to his “modern nostalgia” theme.
The “club steam.” visual captures the wistfulness and nostalgia of summer days spent outdoors, later incorporating the ideal fuzziness of a steam-smeared fish-eye camera lens as we see Drew vibing with friends. Near the video’s end, Drew’s smooth slide across the floor, reminiscent of Tom Cruise in “Risky Business,” serves as another clear nod to nostalgia. Paired with screenshots of text messages and his laidback rap style, the single seamlessly blends modern elements with a nostalgic aesthetic, showcasing Drew’s effortlessly lavish lifestyle.
In April, Drew released the official video to “this ain’t no dance song.” The video aims to create an evocative yet fresh vibe through the fuzziness of a film camcorder. Featuring women dancing and the Chicago skyline, it offers a glimpse into Drew’s exceptional life. Combined with Drew’s electric rap style, the aesthetic unmistakably evokes a sense of the past and present while unobstructedly headed toward the future.
“Modern nostalgia” is a recurring theme in Drew The Kiiid’s work. In it, he combines the digital aesthetic of the 1980s, the gritty and minimalistic aesthetic of the 1990s, and the flare of the 2000s, giving listeners a taste of what’s to come on his upcoming project, “synthetiiic.”
MORE ON DREW THE KIIID
Andrew Dean Jr, better known as Drew the Kiiid, is a Chicago-based Artist. Lyrically versed and vocally symmetric, the 22-year-old curates a modern nostalgia of Hip Hop lyricism, balanced with a modern & melodic flow.
Drawing inspiration from the likes of Lauryn Hill to Prince & Kanye, Drew approaches his music as an incredible storyteller. He has already caught the attention of & is currently collaborating with impactful figures in music.
While navigating the catalog of this young up-and-coming artist, his approach encompasses all of that which will keep his audience engaged.
