Sony Music Central America and the Caribbean (CAC) has announced a strategic alliance with Alofoke Music, the influential label founded by renowned media mogul and cultural tastemaker Santiago “Alofoke” Matías. Under the agreement, Sony Music CAC will serve as the exclusive distributor of all forthcoming releases from Alofoke Music, while also acquiring previously released titles.

The long-term partnership reflects a shared vision for nurturing the next generation of Latin urban talent and expanding their presence across international markets. The deal also allows for strategic collaborations on select tracks with potential for global rollout under a shared rights model.

The first two releases under the Sony Music CAC banner are already in development, with official release dates to be announced soon.

“We’re thrilled to join forces with Alofoke, who is a monumental figure in the music and media space in the Dominican Republic and beyond,” said Melissa Exposito, President, Sony Music CAC. “What he represents in terms of community, culture, and championing talent aligns perfectly with our vision. This partnership is about elevating regional voices in key international markets and building bridges for emerging artists to thrive globally.”

Santiago “Alofoke” Matías, Founder of Alofoke Music, shared: “This alliance is the result of a shared vision rooted in innovation and legacy, with our eyes firmly set on the future of music. Partnering with Sony Music not only validates the years of work we’ve poured into building a platform for talent—it also opens the door for new generations to break barriers and take their sound to global audiences.”

Alofoke Music, founded by Santiago Matías, is one of the most influential and culture-shaping forces in urban music. Originally launched as a digital platform to spotlight local artists, the label has grown into a powerhouse in music production, A&R, and cross-platform content. With a vast digital footprint across platforms including YouTube, social media, and all major global DSPs such as Spotify, Alofoke Music has helped launch viral hits like “Que Linda” by Lomieel, Donaty, and Papera (35M+ streams globally), “Con Sonido” by Bulin 47, Ceky Vicini, and Alofoke Music, and “Baje Con Trenza” by El Cherry Scom and Ozuna. The label has consistently collaborated with both local icons and global stars like El Alfa and Ozuna, contributing to the mainstream rise of urban sounds. Its cultural impact extends beyond the Dominican Republic into major diaspora hubs such as New York, Miami, and Madrid—making it a cornerstone of the global urban scene. To date, Alofoke Music has generated over 762 million global audio and video streams across platforms.

 

 

From his groundbreaking work on the Alofoke Radio Show to building one of the most culturally resonant and impactful music platforms in the region, Alofoke has consistently championed local voices and created pathways for artists in underserved communities to reach broader audiences.