Rock The Bells, founded by LL COOL J, proudly announces the return of Rock The Bells Festival in 2025, making its New Jersey debut at Prudential Center and the surrounding area on June 28, 2025, as part of the North to Shore Festival in New Jersey.

Rock The Bells and Black Promoters Collective (BPC) are joining forces to produce a world-class hip-hop experience that honors the genre’s legacy while shaping its future.

This collaboration unites industry leaders committed to elevating Black culture and creating authentic, high-impact live events that bring fans closer to the music and the movement.

Rock The Bells Festival will feature:

•  Electrifying live performances from hip-hop icons and next-generation stars
•  The Rock The Bells Fan Fest, an immersive hip-hop experience featuring exclusive merch, interactive activations, and cultural showcases
• Custom brand activations highlighting hip-hop’s influence across fashion, tech, and lifestyle

“After two sold-out festivals, we’re excited to continue building on that momentum and bring Rock The Bells Festival to even more fans. This is an opportunity to expand our reach, celebrate Hip-Hop culture on a larger scale, and collaborate with incredible talent and brands,” said LL COOL J, Founder of Rock The Bells. “As we grow, we remain dedicated to honoring Hip-Hop’s legacy while pushing it forward, ensuring it continues to thrive for generations to come.”

“This partnership with Rock The Bells is a defining moment—not just for hip-hop, but for the business of live entertainment,” said Shelby Joyner, President of Black Promoters Collective. “Together, we’re delivering a next-level experience that not only honors the legends but also provides a platform for the next generation of talent.”