Ray-Ban has announced the appointment of fashion innovator/artist, A$AP Rocky as its first ever creative director. His influence and boundary-pushing style will aid in redefining the brand’s image and vision.
Known for rockin’ a pair of Ray-Bans wherever he goes, A$AP is the perfect choice for a new generation of fashion lovers. His music, fashion, and campaigns have solidified him as one of the most fashionable artists in the fashion industry.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Back in June 2024, he debuted his Spring 2025 American Sabotage by AWGE collection at Karl Lagerfeld’s former house during Paris Fashion Week Men’s. Many of the looks were paired with archival and new Ray-Ban styles, a nod to the now-designer’s style through this collection.
A$AP Rocky will kick off his placement with the Blacked Out Collection, a reimagination of the Mega Icons with a brand new lens type.
“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!” said Leonardo Maria Del Vecchio, the President of Ray-Ban.
A$AP Rocky’s first collection for Ray-Ban is expected for release in April 2025.
Introducing A$AP ROCKY (@asvpxrocky) as the first Creative Director for Ray-Ban#RayBanStudios pic.twitter.com/tFSsKPJA75
— Ray-Ban (@ray_ban) February 21, 2025
