Get ready for nonstop action! The new free live TV channel, powered by Lionsgate and created in partnership with Grammy-winning artist and actor Curtis ’50 Cent’ Jackson, is coming to The Roku Channel on December 10th.
50 Cent Action Channel is a FAST channel featuring Curtis “50 Cent” Jackson’s favorite titles from the Lionsgate library. The new channel is curated by Jackson himself and features his favorite films and TV series from Lionsgate’s library of over 20,000 titles. This includes The Expendables, The Hitman’s Bodyguard and Rambo, as well as over a dozen films featuring 50 Cent himself. The channel will also include the original TV series Power.
“We’re excited to collaborate with our long-standing partner Lionsgate and Curtis ‘50 Cent’ Jackson on this innovative channel,” said Jennifer Vaux, VP of content acquisition and programming at Roku Media. “50 is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space. Viewers are going to love this fun, unique way to explore Lionsgate’s awesome lineup of action programming, as well as behind-the-scenes content from 50 Cent.”
Lionsgate also plans to air themed programming stunts around 50 Cent’s multiple number-one albums that lend themselves to the action genre. Examples include a heist-themed stunt tied to his album Get Rich or Die Tryin’, including films like Empire State, Reservoir Dogs and Man on a Ledge, and a female-led action stunt based on the album I Like The Way She Do It, including Kill Bill: Volume 1, Kill Bill: Volume 2, The Protégé and Haywire.
“Roku’s reach and success in the free-TV space make them the perfect launch partner for 50 Cent Action,” Fiddy commented. “My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place. We’ll be number one in no time.”
Jim Packer, president of worldwide television distribution at Lionsgate, added, “Curtis ‘50 Cent’ Jackson is an incredible talent, a prolific storyteller and a visionary entrepreneur with a passionate global fan base, and we’re thrilled to expand our long and successful partnership with him. 50 Cent Action is a perfect combination of 50’s iconic brand and expert curation, Roku’s trend-setting industry leadership and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing and become a top destination for advertisers.”
