Nearly 20 years after the PEPSI® “Roman Empire” conquered pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the highly anticipated theatrical release of Paramount Pictures’ “Gladiator II,” only in theatres November 22, with a short-film that will electrify gamedays for cola-lovers and NFL fans alike. In it, Megan Thee Stallion, as Empress Megan, leads a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action.

 

A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track is available now on all major music streaming platforms, and ahead of Megan hosting the 2024 “VMAs” on September 11, where the track and music-video inspired spot will show up throughout the show.

 

 

“I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season. It was fun putting my creative flip on such an iconic Queen song and I can’t wait for the Hotties to hear it!”

 

 

Drawing inspiration from the upcoming Gladiator II film and its predecessor, “Make Your Gameday Epic™” is produced by Ridley Scott Associates, Paramount Brand Studio, and directed by Jake Scott in collaboration with Paramount Pictures. Leveraging the full breadth of Paramount Global’s platforms at launch, the spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi to officially “Let Gameday Begin!”

“Bringing the epic world of Gladiator II to life in a modern, dynamic way through this Pepsi campaign was incredibly exciting,” said Jake Scott. “We wanted to create a visual spectacle that captured the energy and intensity of the sport while also paying homage to the iconic film and the original Pepsi campaign. The collaboration with Pepsi and the incredible talent involved made this project truly unforgettable.”

“What started as a theatrical brand partnership evolved into one of the biggest promotional programs in our company’s history—spanning across theatrical marketing, CBS Sports and the Paramount Global networks,” said Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing & Distribution. “A film of this scope calls for a truly epic campaign, and we can think of no more fitting collaboration than with one of the most iconic brands in the world.”