Frank’s RedHot is the #1 hot sauce brand in the world* and its turning the Big Game into a full-blown flavor showcase with “Eat The GOAT,” a new campaign starring hip-hop legend Chris “Ludacris” Bridges and Chingy.

“Eat The GOAT” takes the most iconic acronym in hip-hop and sports culture (Greatest Of All Time) and flips it into something fans can actually do: eat it. The creative drops fans into a high-energy watch party hosted by Ludacris, featuring a surprise cameo from party guest Chingy alongside DJ Infamous, Shawnna, and I-20, plus an unexpected rapping goat that takes over the spot’s playful misdirection as the life of the party.

 

 

“Frank’s RedHot is more than a sauce—it’s a flavor anthem that brings people together over mic-dropping food,” said Tabata Gomez, CMO of McCormick & Company, Inc. “We’re thrilled to team up with Ludacris to turn up the flavor with Frank’s RedHot and inspire fans everywhere to ‘Eat The GOAT.'”

“Timeless flavor, timeless flow,” added Ludacris. “When something’s been the GOAT this long, you don’t just taste it – you feel it. I’m excited to partner with Frank’s RedHot to revel in GOAT status.”