The Short film, called The Button, is directed by Kendrick Lamar’s longtime creative partner Dave Free through their creative company pgLang. It also stars actress Margaret Qualley and supermodel Naomi Campbell.

The jazzy joint features Lamar singing an unreleased song.

At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission.

Actress and House ambassador Margaret Qualley plunges us into the tale “The Button” alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.