Freddie Gibbs has signed a deal with AWAL, coinciding with the surprise drop of his latest album, You Only Die 1nce, the follow-up to 2022’s $oul $old $eparately.

“It’s refreshing to partner with talent the caliber of Freddie as we expand our roster within the realms of hip-hop and R&B,” said AWAL CEO Lonny Olinick. “Excited for what’s to come.”

Added Gibbs, “Happy to be where they want me. I feel celebrated. I’m AWAL Shawty! I love the freedom. We’re able to create at our own pace and it feels good at this stage in my career.””

You Only Die 1nce was executive-produced by Gibbs, manager Ben “Lambo” Lambert, AWAL SVP/Head of Urban Music Norva Denton and Pops.

“I am truly honored to be able to continue to create greatness with my brothers and on our own terms. Freddie is the leader of his class. It feels great to be able to provide the best team/ecosystem to complement all he and Lambo’s hard work,” says Norva Denton.

Awal’s roster includes Laufey, JPEGMAFIA, Little Simz, Djo and more.