Dizzee Rascal – Don’t Take It Personal (Short Film)


The film is an extended interview piece to complement Vevo’s Ctrl performance series. In this extended interview Dizzee takes us to significant locations that have inspired him or meant something to him over the years.

“We’re excited to extend our Ctrl series into a documentary-style short film that highlights the musical history of this incredible artist,” says Claudia De Wolff, Vice President, Content & Programming, Vevo London, “As longtime fans of Dizzee Rascal, the team was thrilled to be able to work with him and add this narrative element to sit alongside his Ctrl performances. His impact on music has been nothing short of monumental, his influence can be heard through so many artists today so it’s great to be able to really unearth his story with this piece.”

Dizzee’s Don’t Take It Personal short film features the godfather of Grime at places that helped shape him and his sound. Starting at Bethnal Green’s Slider Cuts barber shop, he sits in the chair for a trim to discuss his latest endeavor. “You called your album Don’t Take It Personal. Why?” asks the barber, “Because we live in a very sensitive time where everyone’s getting upset about everything that ain’t got shit to do with them” Dizzee laughs, “When people disappoint you in life of you feel like they’ve done you dirty or whatever, a lot of the time it’s not necessarily about you, it’s about them. If you do take it personal, that will take you down a road that’s…unproductive.”