The leading independent publisher of iconic and legendary music in the world, Primary Wave Music, will be holding its annual pre-Grammy party in Beverly Hills in partnership with VENU on January 31, 2026. The highly anticipated event will celebrate 20 years of Primary Wave’s legendary roster and vast catalog of over 1000-Top 10 singles and over 400 #1 hits across the history of music and feature exclusive live performances.

The star-studded event will unite industry A-listers and entertainment icons to celebrate music’s biggest night. Guests will enjoy live performances from Grammy-nominated Trombone Shorty, very special DJ sets from CeeLo Green and Grandmaster Flash, The Architect of Hip Hop, and additional unforgettable surprise performances throughout the evening. Adding to the excitement, Primary Wave will celebrate Primary Wave artist on January 31, 2026 and host its own version of the viral Whitney Houston drum challenge, inviting guests to try and hit the iconic drumbeat before the final chorus of “I Will Always Love You” — a viral moment that has taken over social media.

“Primary Wave is celebrating our 20th anniversary milestone by hosting friends and family of our artists as we prepare for music’s biggest night,” said Jeff Straughn, Primary Wave’s Chief Brand Officer. “We have built a tremendous event over the years where we welcome music executives, influencers, and the biggest names in music to honor Primary Wave, The Home of Legends. As a company, we have continued to raise the bar each year over the last 20 years, and 2026 will be no exception. Attendees of this historic night should be prepared for many surprises and live performances that will make this year’s event like no other.”

The Primary Wave Pre-Grammy party is presented by VENU. VENU is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. VENU is thrilled to support Primary Wave’s impressive 20-year journey and looks forward to continuing to work closely with Primary Wave as a new partner to bring Primary Wave artist-inspired experiences to VENU’s premium entertainment venues nationwide. Additional sponsors include Fernet-Branca, Borghetti, Justin Wines, Morgan Stanley, and ASCAP.

Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, Notorious B.I.G., James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Ray Charles, Burt Bacharach, Neil Sedaka, Bing Crosby, Dave Brubeck, Luther Vandross, Olivia Newton-John, Patti LaBelle, Isaac Hayes, Andre 3000, Ric Ocasek, The Cars, Axl Rose, Steven Van Zandt, Aerosmith, Def Leppard, America, War, Teddy Pendergrass, Count Basie, Traveling Wilburys (Bob Dylan), Donny Hathaway, Joey Ramone, Scott Weiland (Stone Temple Pilots), Jerry Jeff Walker, Bob Burns (Lynyrd Skynyrd), George Brown (Kool & The Gang), Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Paul Rodgers, Free, The Cranberries, Steve Cropper, Sarah McLachlan, Alice In Chains, Air Supply, Nuno Bettencourt (Extreme), Julian Casablancas (The Strokes), Huey Lewis and the News, Itzhak Perlman, PF Sloan, Glenn Gould, Gin Blossoms, Spin Doctors, Disturbed, George Merrill & Shannon Rubicam, Steve Porcaro, Styx, Keith, Forsey, Jeff Porcaro, Chuck Mangione, Pat Metheny, Chris Isaak, Sun Records, Times Music (subsidiary of the Times of India Group), Nas Nuvens Catalog, and many more. The songs represented by Primary Wave include over 1000 Top 10 singles, and over 400 #1 hits. Since its inception in 2006, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.