After another deadly night in Birmingham, which saw five homicides in less than 24 hours, local hip hop standout Big Yavo decided enough is enough. Teaming up with the city’s Mayor, Randall Woodfin, the two have declared a ceasefire in an effort to bring an end to gun violence and promote peace within the city.

 

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The grassroots campaign involves a number of strategies including organizing local events, hosting rallies, and collaborating with local activists and organizations. By uniting the community and raising awareness about the issue, the campaign hopes to change the vicious cycle of violence which plagues the city.

Mayor Randall recounts losing two cousins to gun violence within 4 months of each other, as well as his brother, which Big Yavo can relate to with his own losses. Both men are determined to make a difference for their community, their families, and most importantly, the younger generation of kids growing up in and around Birmingham.