Sony Music Publishing today announced it has signed a global publishing deal with award-winning, multi-platinum selling breakout star BigXthaPlug.
BigXthaPlug, aka Xavier Landum, has quickly established himself as one of music’s most powerful new storytellers. With an unmistakable sound that delves into his Texas roots, BigXthaPlug has earned widespread acclaim across rap, hip-hop and country thanks to his fearless creativity and magnetic stage presence. With a catalog that includes celebrated albums like Amar (2023) and Take Care (2024), and songs like “Texas” (2x platinum), “Mmhmm” (3x-platinum), “Levels” (2x platinum) and “The Largest” (platinum), BigXthaPlug’s winning momentum has only continued to grow.
His latest album I Hope You’re Happy, which reached #2 on Billboard’s Top Country and Top Rap Album charts and landed at #7 on the Billboard 200, features collaborations with country powerhouses like Luke Combs, Ella Langley, Thomas Rhett, Jelly Roll, and Shaboozey. Notably, his single “All The Way” with Bailey Zimmerman hit #5 on the Billboard Hot 100 and became the first track to claim #1 spots on both Billboard’s Hot Rap Songs and Country Songs charts simultaneously.
On November 21, BigXthaPlug surprised fans with his brand-new single “Cold” featuring Post Malone, released in tandem with the deluxe version of I Hope You’re Happy.
BigXthaPlug said, I look forward to all the great music that’s ahead.”
Ari Gelaw, Vice President, Creative A&R, Sony Music Publishing said, “BigXthaPlug is a generational talent whose voice resonates on such a deep level. His ability to speak truth through his music is inspiring. It’s an honor to be partnering with him and his team and we look forward to championing his success into the future.”
In addition to his expansive Take Care tour across the US and Canada, BigXthaPlug has delivered captivating performances at US festivals including Rolling Loud and Dreamville Fest, and at international festivals including Wireless Festival, Openair Festival, Slottsfjell Festival, and Lollapalooza Berlin, reflecting the global impact of his artistry.
This year alone, BigXthaPlug was recognized as Billboard’s Country Power Players Innovator, Variety’s Hip-Hop Disruptor of the Year, and XXL’s Best New Artist of the Year. He also received a BMI R&B/Hip-Hop Award for “Mmhmm,” and Best New Artist nominations at both the iHeart Radio Music Awards and BET Awards. In 2024, he was named Amazon Music’s Breakthrough Hip-Hop Artist and became a member of XXL’s Freshman Class.
