Multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky released the video for his new single “HIGHJACK” via A$AP Worldwide/RCA Records. The video was directed by AWGE and Thibaut Grevet and produced by DIVISION.
The track, released earlier this month, was produced by A$AP Rocky and co-produced by Hitkidd, Zach Fogarty, Greg Kurstin, Jordan Patrick and Rex Kudo. The single features vocals by the incredible Jessica Pratt with GRAMMY® Award winning Jon Batiste on background vocals.
The highly anticipated track marks Rocky’s first release since the announcement of his fourth studio album, Don’t Be Dumb. Rocky’s long standing and dedicated fan base is eagerly waiting for the album.
A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. Rocky has continued to dominate the music industry by clocking over 17.5 Billion streams to date. In addition, his music videos have earned a staggering 3.5 Billion combined views on YouTube.
In 2018, with two critically acclaimed, #1 debuts on the Billboard 200 for freshman & sophomore albums, LONG.LIVE.A$AP and AT.LONG.LAST.A$AP, Rocky released his highly-anticipated third studio album, TESTING, which has garnered over 1 Billion streams worldwide, landing at #1 on the iTunes charts in 16 countries upon release. In August of 2019, Rocky dropped new single “Babushka Boi” accompanied by a viral Dick Tracy-inspired video featuring A$AP Ferg, ScHoolboy Q, A$AP Nast and Kamil Abbas, which went on to receive a 2020 MTV Video Music Award nomination for “Best Art Direction”.
Rocky continued to release hit singles throughout 2022, most notably “Praise The Lord” featuring Skepta and Durdenhauer which went double platinum later that year. In 2023, he released his song “Same Problems?” in honor of the many young artists who had tragically and suddenly passed in recent years along with “RIOT (Rowdy Pipe’n)” produced by Pharrell Williams.
A$AP Rocky has been a part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Guess and Fenty Skin. Rocky’s creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV, and more. In addition, AWGE has launched the careers of notable artists such as Playboi Carti, slowthai, Smooky MarGielaa, and more. In June of 2024, Rocky made his Paris Fashion Week debut with his highly anticipated show “A$AP Rocky: AMERICAN SABOTAGE,” where he also announced his long-awaited album Don’t Be Dumb is set for release later this summer.
