“BURN” is the official music video from Dallas rapper BigXthaPlug, featuring global dance-pop singer Ava Max. Rooted in the heavy bass and trap instrumentation of the modern Texas rap scene, BigXthaPlug contrasts his Southern hip-hop delivery with Max’s melodic pop vocals to create an unexpected cross-genre collaboration.

The track arrives ahead of his late-2026 album BETTER OVER TIME, building on the foundational success of previous regional and mainstream hits like “Texas” and “Mmhmm.”