Meek Mill and talent agency WME have formed a strategic partnership focusing on the next wave of cultural leaders, according to an announcement issued Thursday. The agency will also represent Mill in all areas.

The relationship is part of Meek’s new initiative Culture Currency, “designed to expand Meek’s business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space,” the announcement states.

WME will represent Mill in all areas while working together to identify talent to potentially represent or partner with, and in turn who can benefit from the resources and global reach of the agency that spans film, television, music, books, digital, endorsements and more.

Meek Mill said, “The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers. I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity. As an entertainer, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams. Thank you WME for opening the door to build this bridge.”

WME President Ari Greenburg said, “Meek Mill is one of the most influential voices shaping our culture today, whether it be in art, business, or social justice, and his network is equally impactful. This partnership will provide an important pipeline for WME to support future cultural influencers and to provide Meek with another platform to continue building his business.” S: Variety