Heineken®, the official brew of the Coachella Valley Music and Arts Festival, returns to the desert for its 18th consecutive year with a fresh Heineken House layout and spot on the grounds to offer attendees an immersive party oasis. This year’s house will not only feature the hottest lineup of musical talent, but also include a first-time Heineken beer garden to offer consumers (ages 21+) the chance to enjoy a cold Heineken or Heineken 0.0 while catching the music in and outside of Heineken House. Whether checking out Heineken House from April 12–14 or 19-21, attendees will have the unique opportunity to experience Heineken’s newest alcohol-free innovation brewed for beer lovers, by beer lovers.
Kicking off Weekend One, Saturday April 13th, are De La Soul and The Roots.
“This will be my second time on the Heineken House stage and the vibes and energy are unmatched,” said The Roots’ Questlove. “In great company with De La Soul, we can’t wait to hit the stage to create a can’t miss moment for hip-hop.”
And not to be missed, other premiere Heineken House performances for all types of music lovers including Tynan, Spock, Jauz, Ghastly Souls of Mischief, Pete Tong and more.
“The Heineken House at Coachella is an experience that we truly bring to life for our consumers, and this year we wanted to give them something bigger and better with a footprint that expands beyond anything we’ve ever done,” said Christine Karimi, manager of partnerships & consumer experience for Heineken. “The new Heineken House will serve as a creative hub and landmark on the Coachella festival grounds that merges music, beer and art.”